![]() The placement should reflect normal user behavior. This is easy to say but much harder to do. ![]() Keep in mind the research from the Nielsen Norman Group, which reveals a painful reality for website owners. No matter how hard you try, 79% of users just scan your site anyway. They will focus more on the highlighted passages and the other texts will just briefly scan. There are several scanning patterns, but that would be a topic for another article (if you are interested to find out more, you can read it here). If you want to place the call to action buttons with maximum accuracy, we recommend using the heat maps mentioned in the Kristyna's video. Using a special heat map (scroll map), you will also discover how deep most of the users scroll within the site. When a website is long, it is better to place the call to action button in multiple locations. The ultra-shining colors draw your attention, but they stand out like a sore thumb. ![]() How to get elegantly out of this dilemma? Less expressive tones will not attract enough attention. Some people believe that a particular color for action buttons works significantly better than others. On the placement of a call to action button in the context of the entire website.In general, the color of the modern web buttons should be sufficiently contrasting with the background color of the page. ![]() If the site is not overcrowded with graphical elements, it is also useful to use gentle shading for CTA buttons. When designing a website, it is important to use predefined schemes that determine the overall visual style. ![]()
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